The Tag line

Every film has their tag line, for me this came very quickly. I think when you have been working on a project for so long it is relatively easy to think up an effective and associable tagline. Looking at the posters in my post below we see taglines such as 'Some dreams are worth the fight'(Fighting), 'Win or lose... everyone has their fight' (Never Back Down) and 'Mischief. Mayhem. Soap' (Fight Club). For 'Caged', i thought of the tagline 'When you have nothing, what is there to lose?'

I think this is quite powerful as it represents Mickey's theory in life in one sentence and instantly, via the poster, the consumer can guess at the type of plot it will be.