The Tag line

Every film has their tag line, for me this came very quickly. I think when you have been working on a project for so long it is relatively easy to think up an effective and associable tagline. Looking at the posters in my post below we see taglines such as 'Some dreams are worth the fight'(Fighting), 'Win or lose... everyone has their fight' (Never Back Down) and 'Mischief. Mayhem. Soap' (Fight Club). For 'Caged', i thought of the tagline 'When you have nothing, what is there to lose?'

I think this is quite powerful as it represents Mickey's theory in life in one sentence and instantly, via the poster, the consumer can guess at the type of plot it will be.

Back to the start

When originally looking at the fighting genre we looked at a few films as inspiration - some of the films we looked into were 'Fighting', 'Never Back Down' and 'Fight Club'. We also looked at the posters for these films too to give us some sort of guideline when designing our product image. When looking at the films i took into account the narratives, locations, song, clothing and tried to mirror different aspects onto our production. I wanted to replicate certain things as it has previously been proved very succesful on the big screen. Below are the posters -

Finished Ancillary task - Poster

Our second Ancillary task was to create a film poster. For the poster, again, we got Alastair to take pictures on location and then we put it into Photoshop to start the editing process. We layered graffti onto it to give it a rough and streetwise feel and then i looked online and found a font to use for the name of the film and date etc. Finally i had to put on the certificate badge and a few credits. Here it is...

Finished Ancillary task - Magazine front cover

Below is our finished magazine front cover as part of our project. Alastair used his Canon Digital SLR to take a range of shots, once decided on the image we then put it into Photoshop CS4 and edited away at it. I made sure to use the same price as 'Empire' uses to give it an authentic feel. I am very pleased with the final result and like the colour trends on the page for fonts along with the picture which i think stands out very well. We wanted to put 'Mickey' at the forefront of it all as we want the public to associate and familiarise with him. The background of the brick wall was chosen to create the warehouse feel and be accurate rather than have him all angry and tensed with his fists up with an empty park behind him! We also dressed him in a wifebeater to further reiterate his fighter image.

Ancillary tasks 2

As i mentioned before in my first ancillary task post, we had to create a film poster and magazine cover. For our film poster, we wanted to copy the look and layout of that used by 'Empire' magazine and therefore looked at their covers for inspiration. Here are a few of the covers we looked at;

Where we were...

This post is basically just a way of filling you in on all that has happened since the last post. The location was chosen (even though previously mentioned, i thought it would be fitting to explain why we chose certain places), the majority of the filming was done in a warehouse. The warehouse was perfect for us as it is quite bare inside with concrete floors and metal bars over the windows, the space is very large to allow a lot of movement for cameras and acting. I thought the location was very ideal too as a warehouse is an environment one would associate with a hidden fighting training centre, it is very in keep with the tone of the film.
I'm also in the process of grouping our questionnaire (audience research results) and putting our storyboard up, these will both be posted very soon.
The filming finished and went very well, myself and Alex visited the location several times and took along with us our HD camera, tripod and wheels for the tripod - we got a wide variety of shots and felt we had got a lot of footage to create some very effective and gripping shots. It was then back to the computers where we put our footage up and started the editing, we all cut sections and put them into Final Cut Express where we then went on to add effects, cuts etc. After some hard editing work we finally created our piece which we were all proud of.

Ancillary Tasks

Alongside our trailer we were also required to create two ancillary tasks. The ancillary tasks were to create a front page of a film magazine promoting our film and a poster.
We started off this process by doing an on-scene photoshoot, Alastair Crees brought his Canon EOS 450d, we then went on to take a range of different shots with backdrops around the filming premises.
We thought it was important to have Louis (our main actor) in the poster and magazine front cover and we wanted him to be dressed in a typical outfit to go with his role, therefore we chose the stereotypical wife beater with jeans to create that rough, fight club look.
Once we had an array of images, it was back to the computers and time to look through them. We chose a few that looked promising and put them into Photoshop CS4 where we started to edit the images. After some editing on a few images we started to notice the best ones to use and subsequently dropped the others and continued working on our final prints.
When working on the magazine front cover we looked at 'Empire' magazine and decided to follow the tone and layout they set. With our poster, we decided to create a mood according to the 'fight' and 'action' genre of the film, we found a graffiti background which we merged in and then chose a graffiti font which we found online.