Audience research - our questionnaire

Our questionnaire was constructed according to the things that we wanted to know when creating our media coursework. We handed this questionnaire to 30 people and took into consideration to ask people of different ages/gender. 20 of the questionnaires were given to men (we see our film to target the male audience more) and 10 to women. The ages ranged from 18 to 30 as these are the ages we expect our project will be targetted at. Below is a copy of it along with the tally of answers we got for each question.




How long would you suggest the most effective trailers are?

20 secs and below - 5
20-45 secs - 9
45-1.20mins - 9
1.20-2mins - 4
2mins+ - 3

How critical is a good and well suited song in concerns to the impact of a trailer?

Very important - 12
Important - 8
Quite - 6
Not at all - 4

What grabs your attention the most when watching a trailer?

Special effects - 9
Music - 10
The actors - 7
The acting - 4

How much should the trailer give away about the film?

The whole storyline - 0
A lot of the storyline - 3
Average amount of storyline - 5
Small amount of storyline with lots of action shots - 14
Very minimal amount of storyline with gripping shots - 8

What factors revealed in a trailer make you want to see the film the most?

Actors - 10
Action shots - 10
Narrative - 7
Special effects - 3

How important is it for you to see reviews incorporated into the trailer?

Very - 6
Averagely - 14
Not at all important - 10

Out of the following, what is the most likely to make you want to watch the film more?

Strong advertising campaign - 12
Friends opinions - 8
Reviews - 10

Storyboard

Below is a copy of our storyboard that we created at the beginning of our planning process to help us determine our filming shots and cinematography and give us something to refer to when on-set filming.